Programs

Start-Ups

Commercial success is in the hands of people that are good at creating a product, not necessarily in selling it
In the enthusiasm of bringing a product to market, there isn’t enough focus applied which dilutes the efforts
Most planning has gone into the product, rather than how to bring it to market
Have invested in R&D and product development but haven’t onboarded commercial skills and know-how yet
Might face long recruitment cycles for commercial profiles and experience, and as such is losing time to go to market
Small start-up teams might need a sounding board for testing their commercialization strategy

A further market penetration and/or extra product release requires thorough planning and diligent execution which might be a challenge given the available bandwidth in the commercial team (often fully committed to the early phase commercial products and markets)
Sales organizations are growing and therefore coaching and training of the sales team and sales leadership might be needed to benefit from that growth
Organic growth in the start-up phase is often not supported by necessary structures, processes and tools. Scale-ups therefore struggle to organizing themselves (roles & responsibilities, CRM tools and use, KOL management)
Might be unfamiliar with the new markets/geographies the company is pushing for
Need more bandwidth for business development activities but are facing long and costly recruitment cycles

Might have a business development bandwidth issue; looking for flexible staffing options
Have been doing things in the same way for a while and need an outside view to look at the commercial operation
Might not be seeing the commercial success as hoped for and need a review on their commercial activities
Want to personally develop their commercial team and need to up-level the skills of their commercial organization through coaching and training

Seek more support for portfolio companies to assure successful next steps
Need to have confidence in commercial efforts of portfolio companies so that product development efforts flawlessly transition in early commercial success
Want to see externally validated assumptions and market knowledge to support product development choices made at portfolio companies
Seek external validation of pre-acquisition due diligence by experts that understand market dynamics and commercial challenges

Seek more support for incubator companies to assure successful next steps
Want to prepare a commercial path for incubator companies
Want to obtain due diligence information on the commercial viability of financially supported incubator residents