Homepage - H2M

We help you to define and reach your commercial goals
by delivering actionable go-to-market strategies and
facilitating flawless execution of your sales and marketing plans

We help you to define and reach your commercial goals
by delivering actionable
go-to-market strategies and
facilitating flawless execution of your sales and marketing plans

Want to know more?

"Under the guidance of H2M, we prepared a complete go-to-market plan for our OncoDEEP Kit solution and were ready to launch the product six months later at the ESMO congress. Thank you for an enjoyable and productive collaboration."

Jean-Paul Detiffe, Chief Strategy & Innovation Officer OncoDNA

"The collaboration with Health to Market is accelerating our commercial team development. Due to their diligence and focus they have been a trusted partner in translating our new strategic direction into hands-on go-to-market plans and operational conversations. From setting up our go-to-market plans and mapping out business development processes to implementing a better suited CRM, we could always tap into their experience and insights."

Perry Verzaal, Executive Director Business DevelopmentSanquin Health Solutions

Health to Market, a joint venture of the QbD Group and Inovigate, offers
50+ years of commercial experience in life sciences, diagnostics and MedTech. Our in-depth and hands-on experience includes genomics, proteomics, prenatal testing, oncology, infectious disease, molecular genetics and much more.

Our proven process can assist you with your projects in business strategy, marketing, sales and business development, commercial operations and post-sales customer support.

We support you with planning and strategy building, go-to-market plan development, hands-on executional support, training and coaching.

H2M offers you guidance for growth

Assist in the creation of
your go-to-market plan

Coach your sales, marketing & business development teams

Speed-up your
initial market entry

Develop your
sales channel

Build your
sales structure

Improve how your
commercial team operates

Based on

Long experience in
life science, IVDs and MedTech

External insights and objective feedback in true partnership

Proven methodology and sales know-how

Full commercial trajectory expertise

We deliver

Focus on the right commercial
steps at the right time

A no risk, no failure approach
to commercial success

A fast execution while you
grow your commercial team

We help you to define and reach your commercial goals by delivering actionable go-to-market strategies and facilitating flawless execution of your sales and marketing plans